the Internet alone could deliver. Broadcast in November, it also connected with people primed to shop for the holidays. Victorias Secret Fashion Show was hosted by supermodel Heidi Klum and singer ma d onna a nd n e i l d i a mond : s ex i n br a nd i ng |     Mark McGrath and featured the runway show in addition to backstage sneak peeks at the models and the chaos of a fashion show. Add to that performances by pop-salsa superstar Marc Anthony, Destinys Child (one of the best-selling female groups in the world), and singer- songwriter Phil Collins (who has sold over 100 million solo albums worldwide), and the hour-long event was more variety show enter- tainment than fashion show. The event culminated with the "Dream Angels" runway pass, in which the Angels float in the air above the run- way and one supermodel-who has literally competed for the right to wear the Angel wings-struts her stuff and stops the show.     Caressing Controversy   Any company that is perceived to sell sex should expect plenty of critics waiting in the wings to attack any marketing move that can be perceived as risqué. Complaints that used to focus on the images within the catalog now revolve around Victorias Secrets advertising and most recently its fashion shows. The $7-million production cre- ated many times that investment in publicity for the brand-some of it bad, all of it good. With the right spin and among fans, even controversial events can cast positive shadows. For example, activists with PETA inter- rupted the 2002 Victorias Secret fashion show as Gisele Bundchen strutted down the runway. The protesters were taken away, the lights went down, and the segment was redone, with a composed Bund- chen who strode out the second time to thunderous applause. In the end, most of the mainstream culture thought of PETA as unethical and Bundchen as the hero. Similarly, Concerned Women for Amer- ica, the National Organization for Women, and the Parents Televi- sion Council asked CBS not to air the show, calling it degrading to women. CBS spokesperson Chris Ender responded, describing it as a one-hour fashion show mixed with musical performances and comedy segments. "Does it push the envelope?" Ender said. "Sure, but everyone knows what the Victorias Secret fashion show is. With the advance publicity and the content advisory, every viewer will be armed with information to make their own choice." Like head- lines about the off-stage activities of rock stars, headlines about the | Br a nd s Th at Roc k     controversies around the fashion show attract audiences and extend awareness of the brand. Much of the controversy surrounding the Victorias Secret brand has to do with the influence people feel it has on culture-pushing the envelope of what is acceptable in the areas of sexuality, exposure, and even body image. What the average person doesnt see and the media chooses to ignore is Limited Brands commitment to influencing the